The hottest perspective of Chinese wine packaging

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Perspective on Chinese wine packaging (IV)

wine packaging and printing enterprises are scattered

Chinese wine products are diverse, with great grade differences, including several yuan of ordinary Baijiu and hundreds of yuan of national wine, so the packaging and decoration effects of wine are very different. For wine packaging color boxes and labels with low technical content, ordinary packaging and printing enterprises are able to undertake orders, so a decentralized pattern of wine packaging and printing is formed. This is quite different from cigarette labels. The technical content of cigarette label printing is generally high, so an aircraft carrier enterprise specializing in cigarette label printing has been formed

nevertheless, some small well-known enterprises have emerged in the packaging and printing industry. They continue to carry out equipment transformation, pay attention to the introduction of new technologies, new processes and new materials, and work closely with wineries to meet the needs of wine packaging. In the northern market, represented by Beijing Baodao packaging and Printing Co., Ltd. and Beijing Qinglian Fucheng Color Printing Co., Ltd; In the Yangtze River Delta region, there are Shanghai Jielong Industrial Co., Ltd. and Shanghai concave convex color printing corporation; In the Pearl River Delta region, Shenzhen Jinjia Color Printing Group Co., Ltd., which is famous for cigarette label printing, and Dongguan Hucai Printing Co., Ltd. are also famous for wine packaging and printing. For example, the packaging color boxes of tuopaiqu liquor and Maotai Prince liquor are printed by Shenzhen Jinjia Color Printing Group Co., Ltd

of course, there are also some liquor groups that invest in printing equipment and own their own packaging and printing enterprises in order to become bigger and stronger and reduce the total cost of liquor products. For example, Yibin Wuliangye Co., Ltd. owns Yibin Wuliangye exquisite printing Co., Ltd., which holds up to 97% of the shares

innovation of wine packaging and printing technology

compared with cigarette labels, wine packaging has some obvious characteristics. There are many varieties and grades of wine. On the whole, the printing of wine packaging is not as complex as cigarette labels. The printing processing is mainly offset printing and several typical post-processing, and intaglio printing and silk printing are complementary ways in the future

industry insiders believe that the operating procedures of wine packaging printing impact testing machine are still mainly offset printing, and the printing colors are mainly four-color and spot color. Labels for wine packaging are usually printed on coated paper, such as 80g/m2 and 128G/m2 high-grade coated paper. The printing of wine packaging box is mainly made of 350g/M ~ white cardboard and white paperboard

prepress design

the development of prepress technology has improved the packaging and decoration quality of goods. As we all know, in addition to paying attention to its own quality, packaging is also one of the keys to the success or failure of its marketing. Wine packaging design is not only the idea of art designers, but also the modern design should fully consider the application materials, printing methods, post press processing, environmental protection standards, as well as the use of the manufacturer's filling methods, wine label pasting process, etc. Therefore, designers should have extensive knowledge and sufficient information. The traditional graphic design software in the past can no longer meet the current market demand for packaging and printing products, and the prepress design software is constantly updated. For example, Esko graphics company launched an application software deskpack, which has strong professional design functions and is a prepress production tool application software

printing method

traditionally, the printing of wine packaging is mainly offset printing. Thick paper multi-color offset printing machines, such as Heidelberg multi-color offset printing machine, are used. The printing is exquisite and fast. They can print 0.6 ~ 1.0mm thick paper, and the speed can reach 15000 sheets/hour. It is very suitable for printing wine boxes

offset printing is a relatively mature printing process, especially in eye tone printing, there is a set of standardized and data-based methods. However, besides eye tone printing, wine packaging printing also involves a large number of spot color reproduction, such as large-area red field, gold (silver) color, pearlescent effect, etc. Due to the high requirements for saturation and brightness of spot color, especially the field spot color, offset printing is limited by the thickness of ink layer when printing the field, so it seems to be unable to do so. At this time, the two printing method of "first deep and then shallow" can be adopted. During the design, try to avoid hollow words on the field version, so as not to increase the difficulty of overprint

now, because the wine packaging materials are generally made of composite paper materials and printed with ordinary ink, there are problems such as poor adhesion, friction resistance and dryness. Therefore, manufacturers generally carry out UV technical transformation on offset printing machines, which fundamentally solves the problems existing in composite paper printing. Because UV ink greatly improves the physical properties of the ink layer surface, some packaging and printing enterprises have begun to use offset UV ink to print fine sand, gold, silver and other common offset printing effects that are difficult to achieve

gravure printing has become another optional way of wine packaging printing due to its high saturation, high contrast, high brightness, strong consistency and high printing resistance. If the art design draft is large on the spot, the ink color is required to be thick, and the ordinary offset printing is slightly insufficient. The gravure printing method can meet the needs expressed by Zhang Xin, Secretary of the Party committee and chairman of TBEA in an interview. Another advantage of gravure printing is that it can print other printing materials except paper, such as printing on laser anti-counterfeiting film first, and then compounding with paperboard, so as to achieve another visual effect

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